Marketing 101 for Courier Companies
Marketing 101 for Courier Companies Business Marketing your courier business needn’t be a headache : it’s all about formulating the right strategy and embracing innovative new ways to reach consumers. With more channels on offer than ever before, it can sometimes feel like your marketing budget is being stretched a little thin, but with creativity and a watertight plan, you can see significant results. Here are just a few great ways to maximise your return on advertising spend. 1. Blogging At first glance, logistical subject matter like the ins and outs of courier work does not seem to lend itself to this format. However, with careful execution a blog can generate interest in any industry, logistics included. Consumers are more likely to trust the information they read in an informative blog post than with traditional advertising, because the format allows you to address them directly and establish a friendly tone. Finding ways to make the content relevant to your readers i...