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 Marketing 101 for Courier Companies   Business Marketing your courier business needn’t be a headache : it’s all about formulating the right strategy and embracing innovative new ways to reach consumers. With more channels on offer than ever before, it can sometimes feel like your marketing budget is being stretched a little thin, but with creativity and a watertight plan, you can see significant results. Here are just a few great ways to maximise your return on advertising spend. 1. Blogging At first glance, logistical subject matter like the ins and outs of courier work does not seem to lend itself to this format. However, with careful execution a blog can generate interest in any industry, logistics included. Consumers are more likely to trust the information they read in an informative blog post than with traditional advertising, because the format allows you to address them directly and establish a friendly tone. Finding ways to make the content relevant to your readers i...

 Northern Property Investment Experts Prepare To Embrace New North/South Divide   Business Ainsworth Lord Estates, a specialist property firm based in and around East Lancashire, are preparing to embrace the sudden change to the UK housing market. The firm offer a range of different property services, and will be keen to help curious customers who are responding to the sudden change in property attitudes in the UK. What’s happened The UK’s housing market has always had a north/south divide. Primarily, properties in the northern half of the country have been more affordable than properties in the south. In particular, London and the south east have always been the regions with higher prices. However, recent research has revealed that the fortunes are changing— literally. London and south east properties have fallen by as much as 15% in the last year. In the northern parts of the country, the property market is booming. Banking on Blackburn Blackburn, which is serviced by Ainswo...